Are you a Compass or a Map? As a leader it’s your job to set the direction and not to have all the answers (let’s face it you can’t know all the contours and obstacles on the way). I personally like the concept of BHAGs (pronounced bee-hags and shorthand for Big, Hairy, Audacious Goals) - (Jim Collins). Things like Nike’s famous ‘crush Adidas’ or the NASA ‘land a man on the moon’. Do you articulate in the best possible way where you are going and why you are going there? It may be to the moon or to generate 50% of business through new channels. Whatever it is set the direction well.
As leaders, just make sure you do it in person. Hierarchy and corporate cascades are terrible things. Find a way to get out there, virtually or in person, and set the vision. Great leaders set the direction and give their teams the space to do what they’re good at doing.
